Formula D interactive
We design interactive experiences

    Online and Mobile Development

    Talking Head

    University of Cape Town - 2017

    To help make the answer to the question, “What is a mind?”, more accessible to the average individual, we designed and developed and interactive audio-visual online application that visitors can engage with at their own pace.
    Talking Head Web Application created by Formula D interactive
    Talking Head Educational Web Application created by Formula D interactive

  • Talking Head

    “What is a mind?” This is an important question, Professor Mark Solms, Cape Town’s world-renowned authority in the field of Neuropsychology, strives to answer. His insights are so significant that many believe they must be made available to the general public. With the support of Mellon Foundation, University of Cape Town commissioned our multimedia design studio to create an interactive audio-visual journey as an introduction for scholars and laymen.

    Our team put together an interactive website that allows visitors to navigate through a series of short video lectures exploring various topics about the mind.

    Content structure and navigation are designed as a dynamically generated “mind map” which hovers around Prof Solms’ head as he speaks letting users jump from one train of content to the next.
    Linked to the lectures is an anatomically correct interactive 3D illustration of the brain. Relevant brain areas are highlighted as they are referred to in the videos.

    The app is not only an important vehicle to make Neuropsychology available to a broader audience, it is also a glimpse into the future of web-based video lecturing enhanced with interactive functionality, audience feedback and dynamic data visualization.